Manning and Timberlake? As in the football star Peyton Manning and the singer Justin Timberlake? Yes, according to a humorous campaign for electronics products sold by Sony.
Mr. Manning, the Indianapolis Colts quarterback, and Mr. Timberlake — of ’N Sync, “Saturday Night Live” and digital shorts too salacious to describe here — are being paired as a comic duo in the campaign, which the Sony Electronics division of the Sony Corporation of America is to formally announce on Tuesday.
Although the campaign, by the Los Angeles office of an agency named 180, takes a light-hearted tack, the rationale behind it is no laughing matter: to stimulate demand during the worst recession in decades for products like camcorders, digital books, TV sets, Blu-ray disc players, notebook computers and cameras.
Read full article here.
No comments:
Post a Comment